Transform your business with customer-led strategy and digital innovation

With 20+ years of consulting experience, including roles at Microsoft, Accenture, and EY, I help CEOs and C-suite leaders turn strategy into measurable growth; bridging customer strategy and enterprise transformation, with impact on 5M+ customers across six countries.

Countries Served

Strategic Engagements

0 +

Years of Experience

Customers Impacted

0 M+

Solutions for Growth & Transformation

Six integrated solutions designed to align strategy, elevate customer experience, and accelerate digital execution.

Strategy & Operating Model

From vision and market insights to unique positioning and capability roadmaps, I align strategy with execution through operating models and KPI-driven delivery.

Customer Lifecycle Design

Map the full journey from acquisition to advocacy with clear KPIs, playbooks, and governance to drive growth across marketing, sales, and service.

Customer Experience & CRM

Embed CX standards and CRM processes to remove friction, scale personalisation, and deliver signature customer experiences across all channels.

Marketing & Sales Transformation

Build predictable demand engines, sharpen positioning, and equip sales teams with playbooks, funnels, and forecasting for profitable, compounding growth.

Service & Support Transformation

Redesign service with clear SLAs, self-service, and AI-powered contact centres to resolve faster, reduce costs, and lift customer satisfaction.

Digital & AI Platforms

Unify data and automate execution with Dynamics 365, Power Platform, and AI-driven tools — embedding insight where work happens.

Clients & Engagements

How I help

Strategy, Customer Growth, and Digital Transformation — Designed for Impact

With over two decades of consulting experience, I help CEOs, boards, and C-suite leaders transform their organisations through customer-led strategy and digital innovation. Drawing on global expertise from Microsoft, Accenture, and EY, I deliver tailored strategies that bridge vision with execution.

Coaching

Exclusive one-to-one or executive team sessions on strategy, customer growth, and digital transformation — guiding leaders to build future-ready, customer-centric organisations.

Consulting

Strategic advisory and hands-on expertise to align vision, leadership, and execution. From customer strategy to enterprise transformation, I help organisations drive measurable growth.

Workshops

Immersive, outcome-driven workshops for boards and leadership teams on customer strategy, capability mapping, digital innovation, and organisational transformation.

Speaking

Keynotes and thought-leadership talks on strategy, customer growth, and digital transformation — inspiring global and local audiences across industries.

Assessment

Comprehensive reviews of your organisation’s strategy, CX, and digital capabilities, with actionable roadmaps that bridge current state to future growth.

Training

Custom programmes for executives and teams, equipping them with the latest thinking in customer strategy, CX, and digital leadership. Delivered virtually or in person.

Real Results. Strategic Impact.

Explore how I’ve helped organisations across healthcare, government, and enterprise transform customer experience, streamline operations, and unlock the full potential of CRM and digital platforms.

Airline Customer Experience

Mapping the Qantas Customer Experience Journey – A Real-World CX Journey Audit

Case Management

How a Modern Case Management System Transformed Youth Justice Services in Queensland

Contact Centre Optimisation

How CRM Consolidation Improved Patient Support for a National Health Organisation

Case Management

How Centralised Case Management Improved Clinical Evidence Operations in a National Health Organisation

Advocacy CRM

How Advocacy CRM Centralised Stakeholder Engagement and Political Influence Tracking

CRM Blueprint

How Enterprise CRM Blueprint Elevated Tennis Australia’s Fan Engagement and Digital Performance

What Clients Say About Max

CEOs and executives value Max’s ability to translate strategy into measurable results. His work has driven customer growth, digital transformation, and organisational impact across industries and markets. Discover how leaders describe their journey of success and transformation with Max.

”Max is one of those people that you want on your project. In our CRM project, he was the source of experience/ expertise/ advice/ delivery, has a balanced business and tech focus, he took enormous pride in getting the business outcome, he worked very hard, he loves what he does, he is calm in a crisis and he is a very clear communicator…in front of the business or IT.”

David

Flinders University, Adelaide

"I was very impressed by Max’s experience and knowledge when going through a period of transition with the CRM. Max came to the table with a simple solution for all challenges and showed the utmost patience to all team members who had no digital or IT background. I learnt a lot from Max and it was a pleasure working with him."

Chloe

Heart Foundation, Melbourne

"Our Marketing Transformation project was complex — it involved implementing a new Marketing instance, connecting the platform to Snowflake, setting up automation flows, and managing multiple moving parts. Max brought deep expertise and practical know-how to the table. Thanks to Max’s collaboration, my team successfully delivered a smooth implementation in record time — with real impact for the business."

Ayelet

Head of Marketing, Customer Experience and Digital

”Max is adept in crafting solutions to address the business needs of customers and implementing solutions on the CRM platform. Our customers have always found Max to be their “trusted advisor”. I found him to be highly resourceful, confident under pressure, and able to drive the successful delivery of CRM solutions to our clients. I would highly recommend him for any client-facing engagements.”

Karthik

KPMG, Sydney

"Max’s depth of experience – spanning over 20 years across multiple continents and industries – was evident in every interaction. He brought clarity to ambiguity, diving into the detail without losing sight of the bigger picture. His designs were not only technically sound but also strategically aligned with our goals for customer experience and operational efficiency."

Sam

Strategy & OPerations Leader, Sydney

"Since I met Max and starting working/collaborating more closely I knew Max had some pretty good attributes such as good communicator, knowledgeable in his area which was D365 CRM, honest, respectful and a team player that would contribute to executing the IT strategy but also to educate and train the IT team and business on how D365 CRM should be used as a critical business system..."

Enda

CIO/CTO, Melbourne

”Max’s experience, knowledge and management in optimising and designing CRM for user and organisational benefit has been invaluable. He is highly professional in his approach with all that he does. It’s been a pleasure to work and learn from him.”

Tina

Project Manager, Adelaide

”Max is a very motivated and thorough professional. He had great eye for detail and articulates the business problems with great communication skills. I highly enjoyed working with Mabood and highly recommend him.”

Chanpreet

Microsoft, Perth

Meet Max Sabet

I’m Max Sabet, a Strategy & Transformation Consultant with more than 20 years of experience helping CEOs, boards, and C-suite leaders drive growth through customer-led strategy and digital innovation.

My career has included engagements with global firms such as Accenture, Microsoft, and EY, where I partnered with organisations across six countries to solve complex challenges and deliver measurable transformation impacting over 5 million customers.

Over time, I learned that lasting impact comes not just from frameworks, but from deep client partnerships and solutions that connect strategy to execution. This insight led me to build my own practice, dedicated to guiding leaders through customer strategy, enterprise transformation, and digital growth.

I hold advanced credentials including MBA and multiple industry certifications (MCP, MCT, MCTS, CXAC). My work has been recognised with awards in customer strategy, CX/CRM, and digital excellence.