I’m pleased to confirm I have been appointed as a judge for the International Customer Experience Awards 2025. This is a global, industry-recognised awards programme that celebrates measurable customer experience improvements across sectors and regions.
About the awards
The ICXA is run by Awards International and recognises CX work from public, private and not-for-profit organisations across multiple category streams. It is designed to reward practical initiatives that deliver real customer outcomes and business impact. (internationalcxaward.com)
The judging process (what I’ll be doing)
Judging follows a two-phase process. Phase 1 evaluates written submissions against set criteria. Phase 2 assesses live finalist presentations, with both phases contributing to the final result. Each entry is typically reviewed by a panel of independent judges so scoring is robust and comparative. (internationalcxaward.com)
Key dates
- Finalists announced: 12 September 2025. (internationalcxaward.com)
- Written entries released to judges: 26 September 2025. (internationalcxaward.com)
- Live online Finals presentations: 5–6 November 2025. (internationalcxaward.com)
- Awards ceremony (London): 12 November 2025. (awardsinternational.com)
Awards like ICXA create standards and benchmarks for good CX practice. For entrants, the process forces clarity on measurement, outcomes and storytelling. For judges, the role is about separating genuine impact from buzzwords and recognising work that moves the needle for customers and the business. (internationalcxaward.com)
Follow or learn more
If you want to follow the Awards, review categories, or see the finalists, visit the official site. (internationalcxaward.com)