Practical workshop and slide deck to assess CRM maturity, prioritise capabilities and create an execution roadmap. Includes heatmaps, capability maps and future state architecture.
This workshop helps organisations map CRM capabilities, assess maturity and prioritise initiatives that deliver customer value and operational efficiency. The deck contains capability heatmaps, maturity criteria, conceptual data and platform architectures and recommended roadmap deliverables. Ideal for CRM owners, strategy teams and IT architects seeking a capability-driven CRM transformation. Source deck: CRM Business Capability Map v3.0.