Hands-on workshop by Max Sabet on persona definition, journey mapping and value proposition design. Includes templates, practical exercises and a 90-day action checklist.
A compact presentation and workshop that teaches CX teams to define, validate and operationalise customer personas. Using tried templates (persona profile, pain/gain mapping, journey maps and the value proposition canvas), participants produce workshop outputs and a 90-day plan to embed persona-driven decisions across product, marketing and service.